B2B Sales and Marketing Leader.
I help B2B companies ditch the old way of acquiring customers, leveraging my experience from startups to enterprise.
I help B2B companies ditch the old way of acquiring customers, leveraging my experience from startups to enterprise.
Jarron Vosburg talks about a new model for B2B sales. The model is outsourcing your sales function. Completely. Companies routinely outsource mission critical functions today. Why not sales? We dive into what that model looks like for a company that wants to go down that path. How sellers are hired, onboarded, managed and measured. Plus, we dig into why this type of arrangement could be the future of sales. Whereas for many companies, they can stop the charade of pretending that they are investing in the development of a professional sales organization, and outsource the function to true professionals.
Connor speaks with Jarron Vosburg, who tells Connor about his unique journey into software sales; they also spoke about the difficulties of switching to remote working and how Jarron overcame them with his team; and the importance of making decisions about process based on the relevant data.
Jarron Vosburg says we can do away with the pitch deck. He is disrupting B2B sales and will share his perspective on what we're all doing wrong but may not know it on this episode of #DiggingDeeper.
“Don’t be complacent with where you ultimately land and then be communicative about that” - Jarron Vosburg Thank you Jarron for sharing your sales and paying your career advice forward to others!
After majoring in Film Production at Loyola Marymount University in Los Angeles, I worked as a talent agent in Beverly Hills, desparately trying to become Ari Gold from Entourage. When it became clear that selling my soul was the ultimate price, I recalibrated in a big way. With no money, no network, and no experience, I decided to jump ship and start my own company, combining my passions for fitness, electronic music, and being far away from a corporate desk.
What started as a first of its kind guided audio workout concept started to materialize into a real business. I found a way to get an MVP built, created a relationship with the largest independent EDM record label in the world to license their music, then built every audio workout with my bare hands. We took it to market, built a base of about a hundred paying users, then a venture backed competitor came on the scene and stole first mover advantage. Having been barely making ends meet to get the app off the ground, I ultimately decided to sunset it in favor of actually having some money to live on.
I joined Ancestry.com to market, sell, and train a SaaS tool for funeral homes and their staff to place obituaries in newspapers. I learned Photoshop to build the marketing assets, trained hundreds of folks onsite across the country, and pitched to large publishers. Then, after moving to Nashville in 2017, I needed to find a new path.
Enter JumpCrew, a bourgening startup with about 50 employees, built on a mission of building qualified opportunity pipeline for companies looking to scale.
I joined as a frontline salesperson initially, to date personally selling over $10,000,000 of ACV. Within a few months I was promoted to team lead, then manager, then tapped on the should to be the Sales Manager for one of the leading social media platforms in the world.
I built a team of 35 sellers, SDRs, and AMs, selling Twitter's suite of advertising products to brands like Masterclass, Instacart, Bombas, and hundreds more.
I was next tasked with similar responsibilities, but now as Director, building and running the sales team for companies like Unilever, Best Version Media, Alibaba, and dozens of companies that aren't household names.
Ultimately I transitioned back to driving new business for JumpCrew, building a sales team, process, and scaling our sold revenue over subsequent quarters. After assuming the new role, we sold over 100% to our MRR target for 6 straight months.
I currently lead Enterprise new business for JumpCrew, spearheading large scale B2B pitches and facilitating the transition from prospect to customer.